Survey Results

I and my group carried out a questionnaire and we took a sample of 20 people.

 

From looking at our results we now have a lot more ideas for our music video due to our feedback. The majority of our feedback was from 16-18 year old girls which is good as this is our main targeted audience. Many of the people who took part in our survey selected Pop and R&B as being their favourite genre's, this is great for us as a group in what we want to do. This is because Rihanna's main genre of music is both Pop and R&B which was the most popular.

The majority of our audience watch their music videos on Television and secondly on their computer.

More people preferred a narrative story music video when it is telling the story rather than performance based which is from the artist. This suits with what we wanted to do as we wanted to tell a story in our video and we was going to make all of it narrative as we felt this was best. After carrying out the questionnaire we can see that this is in fact the case as it is more popular towards our targeted audience.

Many of our audience listened to pop music rather than not with 75% saying they do listen to it and only 25% saying they do not. Rihanna's main genre of music is pop so this is effective for our work as they should more than likely enjoy Rihanna's music.

Our question 7 was an open ended question so I write what feedback we received, with half of our audience saying they liked it. Only 2 people said they didn't enjoy the music and one person saying it was generic. We have analysed this comment of someone saying it was generic and even though they are talking about the music and we can't physically change the song we are going to make our video unique. Four people said it was good and three people said it was good but they prefer the old stuff for example, what pop music was like in the 80's. I agree with this statement as I also prefer the pop music from the 80's so I will be looking at 80's pop music videos and seeing if we can incorporate this into our video somehow.

A lot of people found question 8 hard to answer which was asking them what their favourite music video out at the moment was. They found it hard to think of one but once they thought about it they had one to write down. Six people said Miley Cyrus - Cannonball was their favourite, I think this is really good for our ideas for our music video because as Miley's song is a sad love song so is Rihanna's. Miley's video is sad and she is crying a lot in it, this is what we want our actress to do in the video as well as we want a close up of her looking in the camera crying. We can look at the video Cannonball and see what effects and shots they used to make the audience feel her pain as it is done in a really good way.

The majority of our audience said they listened to Rihanna with 16 of them saying yes and only 4 of them saying they didn’t. This shows that a wide variety of people listen to Rihanna’s music and this video should appeal to a lot of people.

Our last question asked our audience what is their favourite Rihanna video and we left it as an open ended question so that they could pick any song of hers that they wanted. Unfaithful came up as the most liked video with Take A Bow as second and We Found Love third. We as a group our going to look at each of these videos and see what they are like and analyse them thoroughly. This will hopefully give us more ideas for our video as we haven’t actually fully decided on a beginning, middle and end in our story as we only have little ideas and nothing is our main idea.

Our Pop Questionnaire

This is an example of our Survey, we asked 10 varied questions for our 20 people to fill out.

Letter to the record company

Dear Roc Nation,

My name is Nuala McKevitt and I am currently studying at St. Anne’s Catholic High School for Girls. I am writing you this letter to ask your permission for me to use Rihanna’s song ‘PS I’m Still Not Over You’. This is for my A2 Media coursework and I will be doing this with my group which consists of me and two other girls. What we will be doing is using this song and creating our own video to it as it doesn’t already have a video for this particular song.

I would be very appreciative if you would agree to letting us use this song for our work and we will try our very best in creating a great video for such an excellent song.

Yours sincerely,

Nuala McKevitt

Research into our chosen artist - Rihanna

Key features of the music genre I'll be focusing on

Music treatment

Rihanna- P.s I'm Still Not Over You
The scene commences with a female in her bedroom looking out her window, who is very upset and is trying to write a letter to her ex boyfriend. This will be filmed and will show what she has written down. This letter will be about her explaining that she is not over her ex, there will be various previous letters scrunched up around her on her bed. She will then finish writing the letter but then again, she will rip it up as she is in two minds about sending it.

The next scene then cuts to a flashback of when the female and her boyfriend would be around his little brother playing, this will be her reminiscing so to symbolise that this is something that happened in the past, a black and white effect will be used. Furthermore, the next scene will be split in four screens and one by one old video clips/pictures appear of memories of the couple. In the four different screens they will be doing something very different in each and will all be located in different places.

Within the song Rihanna talks about being able to rewind time and how badly she misses him. There will be a calander counting the days since she has seen him, which hasn't just been a few days but several months. The calander will have a marker pen crossing off the days which will symoblise just how much she is missing him and thinks about him every single day.
 

She then runs upstairs rapidly locks herself in her room, picks up a jumper (the scene will then quickly cut to a mid-shot of the male, her ex wearing this jumper) and cuts back to the female in her room who is clenching tightly onto this jumper and tears begin to roll down her face.

Clock slowly rewinds back the time to the first day they met, when they were young kids and lived round the same area and shows the first time they talked in their local park.

Feedback:

Deniece -
WICKED!

Precious -
It's good, it's in a lot of detail, the concept is very contemporary with young people and love which is a good thing. I just don't understand the beginning part of why she rips the letter.

Moodboard

This is a picture of the mood board we created for our chosen artist/song. As a group we were stuck on whether to choose Rihanna – PS I’m Still Not Over You or Adele – He Won’t Go. We got various pictures of the different ideas we had for each of the videos and we presented them to the class. We then felt that Rihanna was the better choice as we were more familiar with her music and although we may have had more ideas for the Adele song we felt our ideas for the Rihanna song were a lot more effective and would appeal more to our target audience. Our target audience is teenagers and we felt Rihanna is an artist that teenagers are attracted to more over Adele’s music.

Feedback –

"I think this mood board looks good and it seems that you have a lot of different ideas for both of the two songs." Emma, 17

"The images used look good and it looks like you will be making a really good music video." Briony, 17
"I prefer the Rihanna idea and i think this would make a better music video as she is particularly loved by your target audience and I would say more popular than Adele in this age range." John, 18

Analysing music videos from one particular artist

I am going to be analysing two very different music videos from the artist Jessie J. I have chosen to look at Jessie J as she is, like Rihanna, a very successful female artist who is loved by many. I am going to look at two of her videos which are Who You Are and It’s My Party, they are extremely different videos as one is sad and serious whilst the other is more energetic and upbeat.

 

 Jessie J - Who You Are

 

Throughout the whole video of Jessie J it is mainly her sitting down looking straight into the camera singing the meaningful lyrics. I think the meaning of this is to show just how important the lyrics are to her. I think this is effective and is a good idea when the artist is staring right into the camera as it then feels like you can feel their emotions. Also as it is just a simple head shot this is what the audience are particularly focusing on, you can feel her pain and see how much it means to her.

Nearer to the end of the song rain starts pouring all over Jessie J, I think this is to again show her emotions. Not only is the rain all over her, it is also all over the room which looks like a hotel. I think it shows that you shouldn’t let anything stop you which relates back to the lyrics.

Analysing the video, I think that it is a very simplistic video and there isn’t much to it as a whole. Although the video is very plain I like the idea of this as there isn’t too much going on around her which allows you to focus on her and the lyrics. In some music videos there is a lot going on around the artist which makes it hard for you to focus on them, so this could be a good idea for our music video to make sure there isn’t too much going on so the audience don’t lose their focus.

Jessie J - It's My Party

This song is a lot more upbeat and it is about her not caring what people think about her and she'll always do her own thing. Jessie J has said this song is about how she feels about her life currently. By looking at the lyrics I feel it is about how she feels about peoples criticisms towards not just her but also her music too. This music video has a lot more vibrant colours used in it and Jessie J does not look anywhere near as serious as she does in Who You Are. She is joking around in the video with her lyrics and having a laugh with them. Even the surroundings of the video is a lot more electric and has a party vibe to the song.

Analysing the video I like how quick the cutting rate is and I think this is also useful for our video. This will be a good idea for our video and we can use this in the flashback scenes of the couple. The fast cutting rate will entice our target audience and make them want to carry on watching the video. So although the song is very different to our chosen song of Rihanna - PS I'm Still Not Over You we can still take ideas from the video to see on the creating of our video.