Analysing music videos from one particular artist

I am going to be analysing two very different music videos from the artist Jessie J. I have chosen to look at Jessie J as she is, like Rihanna, a very successful female artist who is loved by many. I am going to look at two of her videos which are Who You Are and It’s My Party, they are extremely different videos as one is sad and serious whilst the other is more energetic and upbeat.

 

 Jessie J - Who You Are

 

Throughout the whole video of Jessie J it is mainly her sitting down looking straight into the camera singing the meaningful lyrics. I think the meaning of this is to show just how important the lyrics are to her. I think this is effective and is a good idea when the artist is staring right into the camera as it then feels like you can feel their emotions. Also as it is just a simple head shot this is what the audience are particularly focusing on, you can feel her pain and see how much it means to her.

Nearer to the end of the song rain starts pouring all over Jessie J, I think this is to again show her emotions. Not only is the rain all over her, it is also all over the room which looks like a hotel. I think it shows that you shouldn’t let anything stop you which relates back to the lyrics.

Analysing the video, I think that it is a very simplistic video and there isn’t much to it as a whole. Although the video is very plain I like the idea of this as there isn’t too much going on around her which allows you to focus on her and the lyrics. In some music videos there is a lot going on around the artist which makes it hard for you to focus on them, so this could be a good idea for our music video to make sure there isn’t too much going on so the audience don’t lose their focus.

Jessie J - It's My Party

This song is a lot more upbeat and it is about her not caring what people think about her and she'll always do her own thing. Jessie J has said this song is about how she feels about her life currently. By looking at the lyrics I feel it is about how she feels about peoples criticisms towards not just her but also her music too. This music video has a lot more vibrant colours used in it and Jessie J does not look anywhere near as serious as she does in Who You Are. She is joking around in the video with her lyrics and having a laugh with them. Even the surroundings of the video is a lot more electric and has a party vibe to the song.

Analysing the video I like how quick the cutting rate is and I think this is also useful for our video. This will be a good idea for our video and we can use this in the flashback scenes of the couple. The fast cutting rate will entice our target audience and make them want to carry on watching the video. So although the song is very different to our chosen song of Rihanna - PS I'm Still Not Over You we can still take ideas from the video to see on the creating of our video.